Wednesday, June 10, 2015

Sarah Jessica Parker is the Face of Jordache Jeans

Jordache, the American brand that hit peak popularity in the '70s and '80s, is gearing up for their first e-commerce venture with a modern makeover — and who better to help them solidify their place in the stylesphere than Carrie Bradshaw aka Sarah Jessica Parker!  The actress will front the campaigns for both the Jordache Collection and the Jordache Look Collection, which launch online June 10.

Shot by Michael Thompson, the 50-year-old fashion icon looks glamorous in that '90s bombshell kind of way, paying homage to the celebrity models who fronted the label before her (i.e. Elizabeth Hurley and Heidi Klum).  

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