Friday, November 1, 2013

Jay Z Launching First Fragrance, 'Gold'


Jay Z plans to launch a men's fragrance later this month in conjunction with his controversial Barneys collaboration.  The sultry scent which is simply titled 'Gold,' will be promoted thru an aggressive marketing campaign that will include both a digital and outdoor effort including billboards across the nation.

'Gold' will exclusively be available at Barneys on November 20th and then arrive in 2,000 department stores on Black Friday.  If you’re planning on picking up a bottle for yourself (or as a gift) plan to spend $39 for the 30-ml. size, $55 for 50 ml. and $70 for a 90 ml. bottle.

No comments:

Post a Comment