Wednesday, September 25, 2013

Style Alert: JayZ x Barneys 'A New York Holiday' Campaign


After teaming up with Lady Gaga and Disney for Christmases past, Barneys is moving in a totally different direction this holiday season by teaming up with none other than JayZ.  The luxury department store is teaming up with JayZ for 'A New York Holiday,' a Christmas collection that will include limited-edition pieces from designers such as Lanvin, Balenciaga, Balmain, Rick Owens and Proenza Schouler - all with a streamlined black, white, silver, and gold color scheme.






All the designers worked directly with Jay Z on the items, making it his first real foray into the fashion world.  The collection includes a wide array of items, most of which are high-end, like a leather backpack, an alligator-strap watch, a cashmere blanket and a cotton t-shirt with prices ranging from $70 to $33,900.  If you're side-eying those price points you might feel a little better knowing that 25% of sales from the collection will go to Jay's Shawn Carter Scholarship Foundation.

An online pre-sale will take place prior to the November 20th launch for some goods, and the range will be available through January 3rd.

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