Monday, June 17, 2013

Jay-Z Announces New Album "Magna Carta Holy Grail" Will Drop July 4th


In an interesting television ad that aired during Game 5 of the NBA finals, Jay-Z announced that he WILL be dropping his new album, "Magna Carta Holy Grail,” on July 4th.
Here's the interesting part - this ad is a small piece of a $20 million dollar marketing campaign between Jay-Z and electronics company Samsung.  The company has already purchased 1 million copies of the album and plans to give them to Samsung Galaxy smartphone users for free – 72 hours ahead of the release.  Users will be able to access the album through an app they’ll receive later this month.  Pretty cool right?  Check out the Samsung ad below:


Side Note: Jay-Z is rocking a Surface to Air sweatshirt in the video which can be purchased here.  Stylist June Ambrose posted this adorable pic of her daughter Summer steaming the sweatshirt for a very special "client" about a week ago.




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